2024 Ford Bronco vs. Jeep Wrangler: Which Off-Road SUV Wins in Platte City?
Engine and Drivetrain Options
The 2024 Ford Bronco offers more variety in performance:
• 2.3L EcoBoost I-4 (300 hp)
• 2.7L V6 EcoBoost (330 hp)
• 3.0L V6 in Bronco Raptor (418 hp)
The Jeep Wrangler offers four engine options as well, including a V6, turbo-four, V8 (Rubicon 392), and a plug-in hybrid. However, the Bronco’s engines feel more refined in daily driving, especially when paired with the 10-speed automatic transmission. Bronco’s standard 4×4 systems and available locking front/rear differentials also stand out on Missouri backroads and trails.
Off-Road Technology and Terrain Management
Ford Bronco leads with its G.O.A.T. Modes™ (Goes Over Any Terrain), giving drivers selectable drive modes that adjust throttle, steering, and traction for sand, mud, rock crawl, and snow. Wrangler has a similar Selec-Terrain® system but requires more manual input in lower trims. Bronco also wins on approach and breakover angles in key trims, and its Trail Turn Assist feature provides better maneuverability on tight trails.
Trail Features and Equipment
The Bronco’s removable doors, available Sasquatch Package with 35-inch tires, and advanced 4×4 setups make it a trail beast. It also includes standard skid plates, optional sway bar disconnect, and a front camera view for trail spotting. Jeep Wrangler counters with its heritage Rubicon trims, solid front axle, and available 35s—but many features are limited to high trims or aftermarket mods. In terms of factory-built off-road readiness, the Bronco delivers more value out of the gate.
Daily Driving Comfort and Tech
On-road comfort is where the Bronco pulls ahead. Independent front suspension, smoother steering, and better cabin insulation make it more livable as a daily driver. The SYNC® 4 infotainment system with wireless Apple CarPlay®, Android Auto™, and OTA updates gives Bronco a clear tech edge. Wrangler still uses older Uconnect and feels rougher over bumps and city pavement.
Interior and Cargo Flexibility
The Bronco’s interior blends ruggedness with modern comfort, including marine-grade vinyl seating and rubberized floors in some trims. Cargo space is slightly better in the 4-door Bronco (up to 77.6 cu. ft.) vs. Wrangler Unlimited (up to 72.4 cu. ft.). The modular dash design and rear swing gate make it easier to load gear for Missouri camping, trail rides, and lake weekends.
Towing and Utility
Both the Bronco and Wrangler tow up to 3,500 lbs in most trims, but Bronco offers more standard trailering features like trailer sway control and integrated brake controller options. The available roof racks and rear-mounted accessory rails make Bronco more versatile for active lifestyles around Platte City.
Our Verdict: The Better Choice for Platte City
The 2024 Ford Bronco wins this off-road faceoff thanks to its smarter tech, smoother driving, and factory-ready trail features. It’s a true rival to the Wrangler—and in many ways, a more modern and practical choice for drivers who need one vehicle for both adventure and everyday errands.
Test Drive a Ford Bronco at Thoroughbred Ford Platte City
See for yourself why Platte City drivers are making the switch from Jeep to Ford. Visit our showroom or schedule a trail demo today. Our team will walk you through Bronco trims, custom accessories, and financing offers to help you build your dream off-roader.
Questions and Answers
Which has better off-road tech: Bronco or Wrangler?
The Bronco’s G.O.A.T. Modes™, Trail Turn Assist, and standard trail camera give it an edge in off-road readiness.
Is the Bronco more comfortable for daily driving?
Yes. It has independent front suspension, quieter ride quality, and modern tech for better on-road comfort.
Does the Bronco come with factory 35-inch tires?
Yes—with the Sasquatch Package, available on nearly every Bronco trim.
Can I remove the doors and roof on the Bronco?
Absolutely. The Bronco’s doors and roof are fully removable, and the frameless design makes them easier to store.
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